GAMS, Switzerland – In some three months, the second maker of e-bike drive systems is forced to stop its activities. After the receiver of insolvent BionX Canada Inc. sold the company’s assets late October 2018; now the curtain drops for Go SwissDrive. After operating in the e-bike market for eight years, this e-bike motor maker is liquidated by its owner, the Ortlinghaus Group. Striking is that both BionX and Go SwissDrive were makers of rear wheel hub motors.
Lees hier het volledige artikel:For outsiders, the announcement comes as a surprise; especially since there were no financial problems obvious in contrast to BionX. The global operating Ortlinghaus Group with 25 subsidiaries and 550 employees could easily afford even an only modest e-bike drive production. The company only vaguely mentions a reason for the Go SwissDrive liquidations. It says “The further development of the peripherals (connectivity), which the customer expects more and more in the premium segment, raises an increasingly higher effort. In a price-sensitive market these investments are difficult to recoup in the long term”. For industry experts, however, it seems clear that the profitability was probably too low and the competition from mid-motor suppliers too fierce.
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Bron foto: bike-eu.com